Creating a company personality that your customers can use to identify your company is extremely important to the success of your company. Your company's personality, also known as your company's image, should make your customers want to do business with your company. The personality of your company will be a combination of facts, goals, history of your business, and style of advertising that you use. These elements will all tie together to make a lasting impression on your customers that can mean the difference between success and failure for your company. You want your customers to have a positive and lasting impression of your business.
A major part of this personality is having a logo, or brand that customers can use to quickly identify your company. Many large and successful businesses have worked hard to develop a positive and lasting company personality. McDonald's is one company that has developed a personality that is recognized the world over. If you see Ronald McDonald or the Golden Arches, you instantly think of McDonald's. Here are some of the most effective companies at developing logos: Sony, Google, Dell, Yahoo, and Merrill-Lynch. The corporate personalities of these companies have instant recognition with their customers and have helped to generate huge sales figures each year.